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Amajobjob – Just another Business?


gAbsolutely not! The Programmes are based on business principles, but it is much more: Amajobjob is a person transformation movement.

Illustration: Doug Racionzer

 

What is Amajobjob?
  • SME DEVELOPMENT ORGANISATION:
    Amajobjob is an enterprise developer (SME) in Pretoria, Tshwane and a certified BEE Level 4 contributor.
  • COMMUNITY DEVELOPMENT ORGANISATION:
    Addresses poverty in South Africa face-on through creating opportunities for previously disadvantaged people (have not’s ) who live at the bottom of the economic pyramid (BOP). If you wish to contribute (click here).

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  • AN ECHO CONCIOUS MOVEMENT:
    Amajobjob is a GREEN PROJECT, a recycler, a renew-er of waste, a protector of the planet.
  • A CREATIVITY INSTITUTE:
    Amajobjob is a crafting, design and product development laboratory. It is a player that helps break creative boundaries of design and product development in South Africa.
  • A WELLNESS CENTRE FOR WHITE & BLACK:
    Amajobjob is a socio- economic vitality & wellness laboratory, a therapeutic practice, for white and black people, to synergise, and see each other eye to eye, to de-stress, and to finding our purpose in a unique meaningful way through workshops and daily work groups.

Amajobjob facilitates the creation of products, value chains, relationships, business workshops and community engagement opportunities.

What we realised:

dungheapThe Dung-Heap Analogy
Creative people and impoverished artisan groups alike are generally both suffering-in-silences on their own little South African dung heaps! Not making enough money, going no-where slowly, and getting increasingly frustrated!

 

COMMUNITY ARTISANS:
In the post-apartheid years, there has been a strong focus on skills development of disenfranchised groups. Government, corporate sector and donor agencies prioritise their social responsibility budgets on ‘teaching’ baseline skills such as crafts, sewing, mosaic and carpentry; and training in entrepreneurship. But apart from certificates on the walls, unfortunately there is mostly no tangible evidence that a flourishing business exists.

Most people have still not grown from level A to level B (click here). They are stuck in a spiral of lack of initiative, insufficient problem solving, lethargy without structure and driven by an external locus of control.

Do you associate this with people that you deal with? (click here)

ARTISTS/DESIGNERS AND CREATIVE PEOPLE:
An innate desire exists to make something beautiful. This comes from being inspired in their environments; hence they often position themselves in surroundings by the sea and the mountains. These individuals focus on creativity, and usually do not have a desire for repetitive manufacturing, financial administration and people supervision.

Amajobjob is the missing link. It acts as the bridge, orchestrating a full value chain! Whilst the designer generates inspired designs and products, Amajobjob facilitates the incubation of community groups towards efficient manufacturing and helps hunt for markets for the products.

WITHIN ALL OF THIS, ITS PRIMARY OBJECTIVE IS ACHIEVED:
People Transformation... with both the initiators and implementers.

The environment and creativity, the pushing of boundaries – all these bring about change in people’s lives. Moving from point A to point B.

Student Engagement & Intelligent Philanthropy Good news for community Artisans!

Stamp out prejudice and greed!

It is time that the South African nation started seeing each other better; started seeing eye to eye. People should be less skin-colour-conscious, less suspicious, less fear driven. Together, we should be fighting for unity and peace.

Power Partnerships

      • Amajobjob forms relationships between the have’s (initiators) and have not’s (implementers).
      • The initiators are those who can solve problems and take initiative, create craft and design, lead transformation.
      • The implementers are those who have some skills and are willing to apply them. They are willing to work from their own premises, backyards or street corners with Amajobjob. We have formed relationships with street dwellers, immigrant survivalists, ex-prostitutes, ex-prisoners, non-governmental organisations, church outreach programmes, community groups etc.

Are you listening?

            HOW TO SUCCEED IN THIS:

          • Have a desperate need and / or want to be a part of transformation of themselves and South Africa (click here).
          • Have a desire to walk the talk for change, yet feel stuck in where to start looking
          • Be of the realisation that the traditional ways of philantrophy (i.e. ‘giving handouts’) are not effective enough. That this can create the prevailing South African culture of entitlement, begging and ‘I want’ versus ‘I can do’
          • Be either an initiator or an implementer. A have, or a have-not.